About Us
Live Healthy America is a non-profit program that is funded by the Iowa Sports Foundation and the Richard O. Jacobson Foundation. Our goal is to increase awareness of obesity, overweight, and associated conditions and to provide the tools, resources, and technology to assist individuals, organizations, and corporations in creating a culture of wellness.
Live Healthy America is a nationwide, Web-based, and teamwork-driven program that will motivate and teach individuals and organizations how to make positive and lasting changes to achieve a healthy lifestyle through increased physical activity, improved diet, and weight loss over the course of 100 days.
Live Healthy America is modeled after the successful Lighten Up program that originated in Iowa. Former Iowa Governors Robert Ray and Terry Branstad initiated meetings with the Board of Directors of the Iowa Sports Foundation to launch the pilot program, Lighten Up Iowa, in 2002. Since its inception, nearly 130,000 Iowans have lost more than 490,000 pounds and have logged more than 19.7 million converted miles of activity.
Vision:
Improve the health, productivity and quality of life for all Americans through organizational alliances in prevention, healthy behavior and health promotion.
Mission:
Build America’s capacity to make health, wellness and prevention a personal and community priority.
Building a Culture of Wellness
• My Team’s Health – Personal Behavior
• My Company’s Health
• My Community’s Health – Environment
• My State’s Health - Policy
• My Country’s Health